Inbox Marketer Partners With 250ok To Deliver Inbox Placement Rate Monitoring

BY: 

Dave Forde
October 21, 2014

Inbox MarketerThis week, Inbox Marketer announced a new partnership with email monitoring firm 250ok to review and track Inbox Placement Rates (IPR), via the Inbox Informant tools, on behalf of their digital messaging clients.

“Inbox Marketer strives to continuously improve the digital marketing experience for our clients and by partnering with 250ok our clients will see tangible benefits that improve their bottom line,” says Bob Millar, Vice-President Inbox Marketer. “Having the ability to accurately measure the success of an email campaign based on these tests is essential to trending, modeling, and improving the success of future messaging efforts.”

Monitoring the delivery of email messages prior to or during the delivery of an email campaign is a key tool used by marketers to evaluate and measure the success of their email marketing efforts.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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