City, Netflix, And shomi Prepare To Deliver “Between”

BY: 

Dave Forde
October 20, 2014

Between stars Jennette McCurdyAs Rogers and Shaw Media announced their new partnership which gave live to shomi, their new online video streaming service, the market reacted with mixed emotions.  Some were excited to see two Canadian broadcasters take on Netflix, while others were not excited about paying for old or previously viewed movies and television shows.  This morning, City, Netflix, and shomi announced a new partnership to bring audiences a new drama series, Between – an original survivalist thriller series.

The first season of Between, featuring six, one-hour episodes, will premiere on City and shomi in Canada and on Netflix outside of Canada where the service is available. Between will come to Netflix Canada one year following the initial premiere.

“With the commission of Between, we are reinforcing our commitment to bring the best programming to our subscribers,” said Marni Shulman, Head of Content & Programming, shomi. “Great opportunities to build original content like this, and working with the breadth of talent, including the amazing Michael McGowan, is a perfect fit for the shomi brand.”

If shomi can produce great content that Canadians want the new venture just might have a chance of surviving, and even disrupting the traditional television model in Canada.  Bell Media and TELUS, your move…

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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