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SapientNitro Hires Andrew Kirby As Vice President, Client Services

By Dave Forde / October 29, 2014

SapientNitro has added some new talent to the agency’s roster here in Toronto with the addition of Andrew Kirby as Vice President, Client Services. In the role Andrew will help new and existing clients capitalize on SapientNitro’s capabilities and support them as they reach today’s always-on consumers. Before joining, Andrew was Senior Vice-President, Global Delivery at […]

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Register Today – Social Success Breakfast Seminar – November 27th

By Dave Forde / October 29, 2014

We are a few weeks away from our next breakfast seminar and we have some fantastic speakers lined up that will share case studies, insights and trends which will help to make your next social media campaign a bigger success! Join us on November 27th as we present “Social Success” Some take aways from this breakfast […]

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Breaking: Rogers Appoints Deepak Khandelwal As Chief Customer Officer

By Dave Forde / October 28, 2014

Rogers has just announced the appointment of Deepak Khandelwal to the position of Chief Customer Officer, effective November 10, 2014.  As the largest telecommunications company in Canada Rogers has built many relations with Canadians over the years so a role such as this can be crucial to the bottom line and reputation.  He will be responsible for […]

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Kerry Munro Joins Home Depot Canada As VP Marketing and E-commerce

By Dave Forde / October 28, 2014

As retailer Home Depot looks to grow its digital presence, the company has recently hired Kerry Munro as its Vice President of Marketing and eCommerce. In the role, Kerry will be responsible for all things digital with the retailer. Prior to joining he was Group Director – Digital Digital Network at Canada Post, and Global […]

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Dear Yahoo Canada, Your Brand Is In Trouble, The Streets Are Noticing

By Dave Forde / October 28, 2014

Over the years we have written about Yahoo Canada quite a bit and is miss-adventures in being a successful brand, to the point where we have been banned from their events – guess the truth hurts?  At one point they were the largest company on the Internet. Unfortunately, a number of mistakes and five CEO […]

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AOL Canada, Annual Holiday Party Invites Are Out… [Update]

By Dave Forde / October 28, 2014

It has been just about a year since Joe Strolz was appointed Country Manager For AOL Canada, taking over for took over for Graham Moysey.  Now he and team AOL Canada are getting ready to celebrate the last year as invites for their annual holiday party have gone out. Here are pictures from AOL Canada’s 2013 […]

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o.b. Wants Canadian Women To “Give Us One Period.

By Dave Forde / October 28, 2014

As they roll out their latest campaign called, “Give Us One Period,” o.b. tampons is looking to engage with Canadian women in hopes they will switch their tampon brand.  This is the first significant marketing activity for the o.b. brand in several years and in a fully integrated campaign that features a pilot program with […]

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Jones Media Becomes Exclusive Rep For Groupe Média TFO

By Dave Forde / October 21, 2014

Jones Media has just announced it has become the exclusive advertising partner for TFO. Jones will exclusively represent TFO and their complete franchise in the Canadian media marketplace. TFO’s offering includes a full line of 1st party data powered advertising solutions, spanning innovative high- impact, native, video and display options. Groupe Média TFO is a French […]

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The Home Invasion Of The Future

By Giles Crouch / October 21, 2014

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software companies; a .com and a Big Data analytics firm.  You can connect with Giles on LinkedIn or Twitter. The commute home was a nightmare; […]

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Inbox Marketer Partners With 250ok To Deliver Inbox Placement Rate Monitoring

By Dave Forde / October 21, 2014

This week, Inbox Marketer announced a new partnership with email monitoring firm 250ok to review and track Inbox Placement Rates (IPR), via the Inbox Informant tools, on behalf of their digital messaging clients. “Inbox Marketer strives to continuously improve the digital marketing experience for our clients and by partnering with 250ok our clients will see […]