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Wearables: The Big Problem. Maybe Nearables?

By Dave Forde / August 26, 2014

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software companies; a .com and a Big Data analytics firm.  You can connect with Giles on LinkedIn or Twitter. So this week LG is expected to […]

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SUBWAY Goes Back To School With Cash Card Promotion

By Dave Forde / August 26, 2014

Getting ready for back to school season, Subway recently rolled out a new campaign which started mid-August and runs until September 30th. “It’s important that kids eat a balanced lunch to get through the school day,” says Kathleen Bell, Director of National Marketing, SUBWAY Restaurants of Canada. “As a busy mom myself, I know how […]

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Rogers & Shaw Media Take On Netflix In New Streaming Service

By Dave Forde / August 26, 2014

It is no secret that Netflix has changed the way we consume movie and television content, they ma not have invented video-on-demand (VOD), but certainly have created a game changing product.  Bell, TELUS, Rogers and Shaw Media  have each taken a crack at their own service, but today two of these telecommunications companies have decided to join […]

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Top Canadian Ad & Marketing Stories For Week Ending August 22, 2014

By Dave Forde / August 25, 2014

New Event Listing: SM2 Mobile Innovation Summit, New York, Sept 3 [Event Listing] Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending August 22, 2014… On The Move – Advertising & Marketing – August […]

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The Future Of Marketing In The Ancient Power Of Storytelling

By Paul Koidis Jr. / August 25, 2014

Guest Post: Paul Koidis Jr. he is an executive-level marketing advisor, development consultant, communications strategist, publicist, producer, agent and educator and Associate Dean, School of Media, Art and Design, Durham College.  You can connect with Paul on LinkedIn. “Tomorrow belongs to those who can hear it coming.” – David Bowie The stories we tell define us, and predict […]

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My View On The Ban Of Digital Billboards

By Jorg Cieslok / August 25, 2014

Guest Post: Jorg Cieslok – His 24 years of out-of-home experience spans from Vancouver to Montréal, Los Angeles to New York and throughout North America. one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society.  Known for his industry foresight, creative thinking, sales and marketing strategy, Jorg has helped […]

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The Downside To Tools Like Hubspot & Hootsuite

By Giles Crouch / August 21, 2014

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software companies; a .com and a Big Data analytics firm.  You can connect with Giles on LinkedIn or Twitter. You’ve spent a lot of time […]

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On The Move – Advertising & Marketing – August 19, 2014

By Dave Forde / August 19, 2014

Here are a few new moves within the Canadian advertising and marketing industry for August 19, 2014: Devyn Perry has joined Québecor Média as a National Account Executive, Magazines and OOH.  Prior to the move she was with Starcom MediaVest  in several roles including Group Account Director; Group Strategy and Digital Manager; and Group Strategy Supervisor – TD Bank. […]