In their latest campaign, SUBWAY Canada has partnered with Coca-Cola for the launch of #ShareaSubSweeps which gives Canadians a chance to win $500 worth of meals at SUBWAY Restaurants.
“At SUBWAY Restaurants our focus is on providing completely customizable meal options and the addition of personalized bottles of Coca-Cola products further extends this mealtime experience,” said Kathleen Bell, Director of National Marketing, SUBWAY Restaurants of Canada. “Finding a bottle of Coke printed with your name is an exciting discovery and we want to help celebrate that moment with the #ShareaSubSweeps.”
To participate in the #ShareaSubSweeps, SUBWAY Canada is asking Canadians to share photos of themselves holding their “Share a Coke” personalized Coca-Cola bottle and their favourite SUBWAY sandwich for a chance to win $500 worth of meals at SUBWAY Restaurants. In addition, for each of the five weeks of the sweepstakes period, 10 lucky winners will win a secondary prize consisting of a $10 SUBWAY® cash card and a branded Coca-Cola t-shirt.
Agency Behind Sub Sweeps Campaign:
Public Relations – Veritas Communications
Creative – MMB did creative
Media Buying – Carat