SUBWAY Becomes The “Guardians Of The Galaxy” In New Marvel Campaign

BY: 

Dave Forde
July 8, 2014

One of this summer’s highly anticipated movies is Marvel’s “Guardians of the Galaxy, and as part of a campaign around the new film, SUBWAY Restaurants has collaborated with them in a promotional contest.  As part of the campaign, one lucky Canadian will win the ultimate dinner and a movie experience: a trip for four to Los Angeles, tickets to the World Premiere screening of “Guardians of the Galaxy,” $500 spending cash and a $500 SUBWAY cash card. Secondary prizing will include Marvel gear, a signed movie poster and a $20 SUBWAY cash card. The contest opened July 1, and runs until August 31. Contest entry is open online at www.facebook.com/SUBWAYCanada.

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In addition to the dinner and a movie contest, families across Canada have an opportunity to win tickets to Marvel’s “Guardians of the Galaxy” by participating in a Twitter ticket giveaway. To join the conversation, follow #SUBWAYandamovie and @SUBWAYCanada in the coming weeks. For those looking to celebrate their inner super heroes in-store, SUBWAY Restaurants will also be featuring a limited edition “Guardians of the Galaxy” Kids’ Pak.
A national television campaign will support the program, running from July 7 to August 3 on speciality and conventional networks.

Agencies Involved:

  •  Public relations and social media, including the consumer promotion – Veritas Communications
  •  Television creative – kbs+
  • Digital media – MMB
  • Media buying –  Carat

 

announced an official collaboration with the upcoming ” As part of the brand’s ongoing battle against dinnertime woes, SUBWAY® will promote the film in-restaurants and through a national media and social media campaign called SUBWAY® Dinner and a Movie.
“SUBWAY® and Marvel Studios have been collaborating since 2012, brought together by a shared desire to encourage active lifestyles for Canadian families and promote the importance of properly fueling your inner super hero,” said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants of Canada. “Every super hero needs to eat well before their battle and we’re proud to continue this relationship with Marvel’s ‘Guardians of the Galaxy.’”

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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