SUBWAY Becomes The “Guardians Of The Galaxy” In New Marvel Campaign

One of this summer’s highly anticipated movies is Marvel’s “Guardians of the Galaxy, and as part of a campaign around the new film, SUBWAY Restaurants has collaborated with them in a promotional contest.  As part of the campaign, one lucky Canadian will win the ultimate dinner and a movie experience: a trip for four to Los Angeles, tickets to the World Premiere screening of “Guardians of the Galaxy,” $500 spending cash and a $500 SUBWAY cash card. Secondary prizing will include Marvel gear, a signed movie poster and a $20 SUBWAY cash card. The contest opened July 1, and runs until August 31. Contest entry is open online at


In addition to the dinner and a movie contest, families across Canada have an opportunity to win tickets to Marvel’s “Guardians of the Galaxy” by participating in a Twitter ticket giveaway. To join the conversation, follow #SUBWAYandamovie and @SUBWAYCanada in the coming weeks. For those looking to celebrate their inner super heroes in-store, SUBWAY Restaurants will also be featuring a limited edition “Guardians of the Galaxy” Kids’ Pak.
A national television campaign will support the program, running from July 7 to August 3 on speciality and conventional networks.

Agencies Involved:

  •  Public relations and social media, including the consumer promotion – Veritas Communications
  •  Television creative – kbs+
  • Digital media – MMB
  • Media buying –  Carat


announced an official collaboration with the upcoming ” As part of the brand’s ongoing battle against dinnertime woes, SUBWAY® will promote the film in-restaurants and through a national media and social media campaign called SUBWAY® Dinner and a Movie.
“SUBWAY® and Marvel Studios have been collaborating since 2012, brought together by a shared desire to encourage active lifestyles for Canadian families and promote the importance of properly fueling your inner super hero,” said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants of Canada. “Every super hero needs to eat well before their battle and we’re proud to continue this relationship with Marvel’s ‘Guardians of the Galaxy.’”