BMW Canada Launches Campaign For New BMW M3 Sedan And M4 [Video]

BY: 

Dave Forde
July 8, 2014

BMW M4 Ultimate Racetrack1In the market for a new car?  The new BMW M3 Sedan and M4 Coupé have arrived and to support one of the most highly anticipated launches in BMW history, BMW Canada has embarked on a fully-integrated marketing campaign with a brand new, heart-pounding, adrenaline-filled #UltimateM4 video at its core. The video, which can be seen at https://youtu.be/AFtUpMTs4vI launched on YouTube on July 7 and currently sits at 839,000+ views – the most successful video launch day in BMW Canada’s history.

To make the video experience even richer for consumers, BMW Canada has also launched its first YouTube brand channel gadget, called BMW M, where fans can enjoy a dynamic and robust video watching experience and not only see the M4 in action but also be entertained and educated through other exciting M content.

In addition to the #UltimateM4 video, the launch is supported by a national marketing campaign which includes TV, Pre-roll, OOH, print, digital takeovers, social media, and influencer marketing.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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