In the market for a new car? The new BMW M3 Sedan and M4 Coupé have arrived and to support one of the most highly anticipated launches in BMW history, BMW Canada has embarked on a fully-integrated marketing campaign with a brand new, heart-pounding, adrenaline-filled #UltimateM4 video at its core. The video, which can be seen at http://youtu.be/AFtUpMTs4vI launched on YouTube on July 7 and currently sits at 839,000+ views – the most successful video launch day in BMW Canada’s history.
To make the video experience even richer for consumers, BMW Canada has also launched its first YouTube brand channel gadget, called BMW M, where fans can enjoy a dynamic and robust video watching experience and not only see the M4 in action but also be entertained and educated through other exciting M content.
In addition to the #UltimateM4 video, the launch is supported by a national marketing campaign which includes TV, Pre-roll, OOH, print, digital takeovers, social media, and influencer marketing.