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SUBWAY Launches #ShareaSubSweeps In Partnership With Coca-Cola

By Dave Forde / July 24, 2014

In their latest campaign, SUBWAY Canada has partnered with Coca-Cola for the launch of #ShareaSubSweeps which gives Canadians a chance to win $500 worth of meals at SUBWAY Restaurants. “At SUBWAY Restaurants our focus is on providing completely customizable meal options and the addition of personalized bottles of Coca-Cola products further extends this mealtime experience,” said […]

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Crave It Restaurant Group Retains DECK Agency As AOR

By Dave Forde / July 24, 2014

DECK Agency announced today it has been selected as agency of record (AOR) by Crave It Restaurant Group  for its The Burger’s Priest, Via Cibo, and Stoney’s Bread Company brands. As part of the new agreement, DECK will manage everything from new restaurant launch strategy, and experiential marketing to public relations, and social media / community management. […]

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Milk West Reminds Canadians To Drink Milk In Humorous Webseries

By Dave Forde / July 23, 2014

Today, Milk West launched a new campaign aimed at reminding teens that milk and great food pairings are the perfect food choice when chilling out at home. As part of the campaign a webseries called “Snack Time” that introduces teens to a carton of milk named Carlton, his sidekick Chip, a chocolate chip cookie, and a […]

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“Several Hundred” Get Cut As Rogers 3.0 Plans Goes Live

By Dave Forde / July 22, 2014

As part of the “future” Rogers, the company announced “several hundred” have now been cut from the company yesterday according to serval reports.  The cuts account for approximately 15 percent of their staff at the Vice President level and above.  Canada’s largest telecommunications company has already made several senior executive cuts over the last two months […]

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PayPal Canada Starts “Powering The People Economy” And Free Coffee Campaign

By Dave Forde / July 22, 2014

In an effort to leverage a recently launched global campaign, PayPal Canada has rolled out its “Powering The People Economy” in Toronto which was developed by Havas Worldwide and reaches across print, digital, out of home, experiential, mobile and social channels.  The campaign is based on the idea that people are now more empowered than ever […]

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Michael Orrbrooke Appointed General Manager of Canada At Rdio

By Dave Forde / July 22, 2014

Online streaming music service Rdio has announced the appointment of Michael Orrbrooke as General Manager of Canada.  As part of his role, he will be responsible for developing new partnerships for the company within Canada and manage existing partnerships, including a recently announced marketing partnership with Shaw Communications.   Michael will report directly to Scott Bagby, President of […]

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The Hot Plate Spices Up Offering With New PR And Social Media Services

By Dave Forde / July 21, 2014

In just two years, Toronto-based The Hot Plate has grown its niche-based agency to a team of 24 that offers full service creative services for food and beverage companies.  The company has recently an expanded of its services which now includes public relations and social media capabilities to its roster.  As part of the new service offering, Hot Plate has brought […]

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Top Canadian Ad & Marketing Stories For Week Ending July 21, 2014

By Dave Forde / July 21, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending July 21, 2014… SUBWAY Becomes The “Guardians Of The Galaxy” In New Marvel Campaign On The Move – Advertising & Marketing Roles – July […]

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On The Move – Advertising & Marketing Roles – July 14, 2014

By Dave Forde / July 14, 2014

The newspaper business continues to be plagued by low revenues, last week Postmedia reported its quarterly earnings which were down $208.8 million from the same period last year. TorStar also took a hit their its Metro chair of free daily papers which results in cuts there as well. Looking at our stats from last week, […]

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Top Canadian Ad & Marketing Stories For Week Ending July 11, 2014

By Dave Forde / July 14, 2014

The newspaper business continues to be plagued by low revenues, last week Postmedi reported its quarterly earnings which were down $208.8 million from the same period last year. TorStar also took a hit their its Metro chair of free daily papers which results in cuts there as well. Looking at our stats from last week, […]