Up, Up, And Away As Online Ad Revenues Surpasses TV In Canada [Report]

BY: 

Dave Forde
June 10, 2014

rp_bank.jpegThe nah sayers said it would never happen, but you did it! History has been made and for the first time, online advertising revenue has surpassed that of television advertising revenue in Canada.  This new data is part of PWC’s Global and Entertainment Media Outlook report which went on to indicate that Internet advertising brought in $3.8 billion, compared to the $3.6 billion in television. Chances are its only going to get bigger as the years pass, especially when we add in video advertising revenues which grew by 47.7% in 2013, while paid searches added $1.5 billion to the overall total.

The report predicts that by 2018, online advertising revenues will grow to $7.2 billion, which if you are doing the math is about double that of the projected $4.1 billion expected from television.

Now get up and celebrate… (then get back to work and double this bad boy for next year!)

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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