Steam Whistle Rolls Out #SWCanVan For The Summer Time

BY: 

Dave Forde
June 6, 2014

CanVan-Shot-3Canadian craft brewery, Steam Whistle launched their latest campaign this new Steam Whistle’s CAN VAN 10 Pack.  As part of the campaign, a new CAN VAN packaging was created  inspired from the brewery’s groovy vintage workhorse, a 1967 Econoline HEAVY DUTY model dubbed “The Steam Machine.”

“We’re known for DOING ONE THING REALLY, REALLY WELL and making only one kind of beer – our Premium Pilsner – but we’re also known for fun so this Steam Machine CAN VAN 10 Pack delivers great craft beer, the convenience of cans and will put a smile on your face,” beams brewery Co-Founder Greg Taylor. “Grab one for your next backyard BBQ, cottage weekend or camping trip,“ adds Cam Heaps, fellow Co-Founder.

Steam Whistle created a hashtag – #SWCanVan and promotion video for the new campaign, as well as digital ads and launch events across Canada.

https://youtu.be/4Ky72TS97pM

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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