Canadian craft brewery, Steam Whistle launched their latest campaign this new Steam Whistle’s CAN VAN 10 Pack. As part of the campaign, a new CAN VAN packaging was created inspired from the brewery’s groovy vintage workhorse, a 1967 Econoline HEAVY DUTY model dubbed “The Steam Machine.”
“We’re known for DOING ONE THING REALLY, REALLY WELL and making only one kind of beer – our Premium Pilsner – but we’re also known for fun so this Steam Machine CAN VAN 10 Pack delivers great craft beer, the convenience of cans and will put a smile on your face,” beams brewery Co-Founder Greg Taylor. “Grab one for your next backyard BBQ, cottage weekend or camping trip,“ adds Cam Heaps, fellow Co-Founder.
Steam Whistle created a hashtag – #SWCanVan and promotion video for the new campaign, as well as digital ads and launch events across Canada.