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Checkout 51 Hires Adam Drutz Brand Partnership Developer

By Dave Forde / June 23, 2014

Adam Drutz has joined Checkout 51 as the startup’s Brand Partnership Developer, a role that will have him working directly with existing and new brands across North America.  Prior to joining, Adam was Director, Business Development at Calendar Marketing Inc. & CMI Promotions. He also spent twelve years at Roar Media at a Senior Account Executive, and […]

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Breaking: VerticalScope Acquires Health Media

By Dave Forde / June 23, 2014

Rounding out their roster of online media properties VerticalScope has announced the acquisition of Health Media today. Health Media allows consumers to find doctor and health information online, one of the site’s key features is its online directory which provides listings of doctors who are currently accepting new patients, rate doctors and consume general health content. […]

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Top Canadian Ad & Marketing Stories For Week Ending June 20, 2014

By Dave Forde / June 23, 2014

Online retailer Amazon jumped into the smartphone space with its Amazon Fire last week, which is an absolutely brilliant move on the part of Jeff Bezos as he has now added yet another way to get the millions of products and services the retailer sells right into consumers hands.  The device might not be an […]

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Brad Furtney Joins Twitter Canada As Sales Manager Agency Group

By Dave Forde / June 19, 2014

Brad Furtney joined Twitter Canada this month as the social network’s Sales Manager Agency Group which is a newly created role and part of the plan as they continue to expand the team since we broke the story of opening of their Canadian office in April 2013. Prior to joining, Brad was a Senior Partner at Twentyten […]

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Ideon Media Rolls Out RecipeGeek.com

By Dave Forde / June 19, 2014

As they aim to reach develop a stronger relationship with Canadian moms, Toronto-based Ideon Media launched its newest online property this week.  RecipeGeek.com has gone live, and aims to be “Canada’s premiere online food and lifestyle magazine.” The site will focus on health and wellness, inspirational recipes, the latest kitchen gadgets, current food trends, celebrity chef profiles […]

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On The Move – Advertising & Marketing Roles – June 19, 2014

By Dave Forde / June 19, 2014

Here are a few new moves within the Canadian advertising and marketing industry for June 19, 2014: Kaylea Hastings has joined Carat as the company’s Media Manager; previously she was with INNOCEAN Worldwide as their Media Supervisor Rouge Media has promoted Sarah Robson to the role of Senior Account Executive, previously she was Account Manager – Experiential […]

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Breaking: More Cuts At Rogers, As CEO Unveils It’s Future

By Dave Forde / June 19, 2014

As Guy Laurence continues to shape the future of Rogers bad news came from the corner office as he let go of Chris McGrath (pictured to the right) yesterday. Chris was the Senior Director of Advertising for the telecommunications giant, and had been with the company since 2008. On Monday at the annual Telecom Summit, […]

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Is The Party Over For Olive Media?

By Dave Forde / June 16, 2014

‎As we mentioned last week, Olive Media was in fact going to be hosting their annual summer party. There was a time when this was the event of the year for the Canadian digital advertising industry, it was the party that hosted the who’s who of the industry. It would have upwards of 800 attending […]

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Top Canadian Ad & Marketing Stories For Week Ending June 6, 2014

By Dave Forde / June 16, 2014

It is time for Cannes and the World Cup as brands all across the world are jumping into the game trying to get a piece of the action with new apps and content partnership deals. Facebook failed in its attempt to acquire Snapchat for $3B last year, but last week the social network “accidentally” launched its competitive product Slingshot then quickly […]