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Tribal Worldwide Adds Seven In Toronto

By Dave Forde / May 29, 2014

Advertising agency Tribal Worldwide is ramping up its team in their Toronto office and this week has announced the hiring of seven new team members.  Joining the creative department are Diego Bertagni, Associate Creative Director; Jarrod Beaton, Director of User Experience; Frank Macera, Senior Copywriter; Kevin Filliter, Senior Art Director; Jamie Spears, Copywriter; James Leake, […]

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Microsoft Advertising Canada Hires Rachel Levy As Senior Account Executive

By Dave Forde / May 28, 2014

As they continue ramping on their digital sales team, Microsoft Advertising Canada just announced they have hired Rachel Levy As Senior Account Executive, reporting directly to Brandon Grosvenor. Previously, Rachel was Senior National Account Manager at Metro Newspaper and before that with EZ Rock 97.3 FM as a Retail Sales Representative. Rachel is set to assume her duties on […]

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Ad Club Honors Peter Vaz With Lifetime Achievement Award

By Dave Forde / May 28, 2014

There are a few people who with the mention of their name create a sense of admiration and respect in our minds.  Last week the Ad Club took time to honour one such person as Peter Vaz was awarded a Lifetime Achievement Award, which goes to individuals for their contributions to the Canadian advertising industry. […]

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On The Move – Advertising & Marketing Roles – May 27, 2014

By Dave Forde / May 27, 2014

Here are a few new moves within the Canadian advertising and marketing industry for May 27, 2014: Ivana Simovic has been hired by Moneris Solutions as a Digital Marketing Specialist. Previously she was Email Marketing Coordinator, Business Intelligence & Digital at Maple Leaf Sports & Entertainment. Anna McDonald has been hired by JAN Kelley Marketing […]

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Top Canadian Ad & Marketing Stories For Week Ending May 23, 2014

By Dave Forde / May 27, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending May 23, 2014… Google Canada Promotes Marshall Self To Head of Agency, Canada Virgin Mobile Gives Back With RE*Generation And Samsung GALAXY S5 Sandra […]

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Virgin Mobile Gives Back With RE*Generation And Samsung GALAXY S5

By Dave Forde / May 21, 2014

Virgin Mobile and Samsung Canada once again are partnering for the latest Virgin Mobile RE*Generation campaign which is Virgin’s non-profit foundation that is designed to support at-risk and homeless youth.  To date, more than $2.5 million has been raised and dispersed to leading youth serving agencies across the country from programs such as Change For A Dollar, Text […]

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Sandra Shatilla Appointed Director of Marketing At Corus Entertainment

By Dave Forde / May 21, 2014

Corus Entertainment recently appointed Appointed Sandra Shatilla to the role of Director of Marketing, Kids Television (Contract) At Corus Entertainment, where she’ll be responsible for all things Kids! Leads the strategic direction, planning, development, and execution of consumer and trade marketing plans and programs for YTV, Treehouse TV and Nickelodeon. As part of her role, […]

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North & South Marry As Lucidia Merges With with Salt & Pepper

By Dave Forde / May 21, 2014

Northern Ontario-based advertising agency, Lucidia, has merged with Toronto-based digital boutique Salt & Pepper today. Combined they new agency will have a staff of 35 people in offices in Sault Ste. Marie and Toronto, the new Lucidia will offer a full range of digital and traditional advertising and marketing solutions and services to global, national, […]

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Virgin Mobile Prepares For Much Music Video Awards With New Promo Ad

By Dave Forde / May 21, 2014

As Virgin Mobile gets ready for its sponsorship of this year’s Much Music Video Awards (MMVA) they released a new advertising spot today to help show some of the benefits for Virgin Mobile Members. The new ad spot will run until mid-August, and promotes what it is like to “live like a Member” by highlighting […]

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Google Canada Promotes Marshall Self To Head of Agency, Canada

By Dave Forde / May 20, 2014

As they continue to grow their operations here in Canada, Google Canada recently promoted Marshall Self to the role of Head of Agency, Canada where he’ll work directly with agencies across Canada. Prior to this role, he was Head of Media Solutions, Canada; and first joined Google as Head of Display. Prior to that, he […]