Egg Farmers Of Canada Shows The “Natural Goodness” Of Canadian Eggs

BY: 

Dave Forde
April 23, 2014

EFC Natural Goodness imageComing off the 2014 Easter season, the Egg Farmers of Canada recently launched its new “Natural Goodness” of Canadian eggs campaign.  It focuses on eggs as an unchanging natural part of our diet, a nutritious source of protein that can be trusted by Canadians as a wholesome, classic source of energy and key nutrients.

The campaign was developed by Cossette in English and French and launches on TV, in print, online and in-store, all including the tagline: Natural Goodness. The centrepiece of the campaign is a new 30-second TV spot that features second generation egg farmer, Laurent Souligny, and his family. In the spot, Souligny outlines his family’s farming history and explains how eggs have always been a natural source of protein and nutrients.

EFC’s Natural Goodness campaign launches on TV and online in April. Print and in-store will roll-out later this year.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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