TC Media Continues To Expands Its Interactive Marketing Solutions

Since TC Media brought on Patrick “The Builder” Lauzon to head up its Interactive Marketing Solutions group, the company has been quick to expand its offering.  This of course meant the hiring of additional talent, and in a few cases individuals who have worked with Patrick at more than one organization in the past.  This week TC Media announced the addition of three new members as Heather Forrester, Dave de la Plante and Anwar Sumar joined the team. We broke the story about Heather’s appointment back in January, as she was appointed Vice President of Sales – Shopper Marketing, Ad Network.

Dale de la Plante

Anwar SumarDave de la Plante joins as a Senior Retail Strategists.  Dave has more than 25 year of experience as an executive and consultant in the retail industry with Shoppers, RBC and IBM, and successfully led the strategic development of customer programs for Canadian Tire.


Anwar Sumar also joined as a Senior Retail Strategists, and brings his special expertise in electronic commerce and digital solutions. Over the past 20 years he has had a distinguished career as a senior executive and GM with CIBC, Dell, Sears Canada and GrayMatter Associates.