Open For Business: Marketel Launches New To Target Female Shoppers

BY: 

Dave Forde
April 15, 2014

MarketELLEAs they look to tap into the true household purchasing power, this week Marketel announced the launch of MarketELLE, a new marketing division targeting Canadian women shoppers. The new division will be headed up by Diane Ridgway-Cross, Executive Vice-President at Marketel.

As well, Jo-Ann Munro will be working with Diane as Creative Director, who joined Marketel last year from Sid Lee. Prior to Sid Lee, she spent more than a decade at Cossette. As one of the leading women in the creative industry, Jo-Ann is often tapped to sit on judging panels for the Communication Arts, Marketing Awards, Créa Awards, Young Lions and more. Between their two careers, Diane and Jo-Ann have helped some of the world’s leading brands win with women, including companies such as L’Oréal, Kimberly-Clark, General Motors, Jack Daniel’s, Nestlé, Lowe’s Home Improvement, Nespresso, The Coca-Cola Company, IGA, Maybelline, Johnson & Johnson, Kraft, Hasbro Toys, Dairy Farmers of Canada and more. Beyond their own expertise, they have been building a deep bench of female-savvy talent in the planning, creative, connectivity, digital and new media worlds to contribute to the work of MarketELLE.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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