As they look to tap into the true household purchasing power, this week Marketel announced the launch of MarketELLE, a new marketing division targeting Canadian women shoppers. The new division will be headed up by Diane Ridgway-Cross, Executive Vice-President at Marketel.
As well, Jo-Ann Munro will be working with Diane as Creative Director, who joined Marketel last year from Sid Lee. Prior to Sid Lee, she spent more than a decade at Cossette. As one of the leading women in the creative industry, Jo-Ann is often tapped to sit on judging panels for the Communication Arts, Marketing Awards, Créa Awards, Young Lions and more. Between their two careers, Diane and Jo-Ann have helped some of the world’s leading brands win with women, including companies such as L’Oréal, Kimberly-Clark, General Motors, Jack Daniel’s, Nestlé, Lowe’s Home Improvement, Nespresso, The Coca-Cola Company, IGA, Maybelline, Johnson & Johnson, Kraft, Hasbro Toys, Dairy Farmers of Canada and more. Beyond their own expertise, they have been building a deep bench of female-savvy talent in the planning, creative, connectivity, digital and new media worlds to contribute to the work of MarketELLE.