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Upcoming Event: eTail Canada – May 5 – 7, 2014

By Dave Forde / April 30, 2014

Are you a retailer? Do you have a focus on eCommerce, then you’ll want to attend eTail Canada taking place on Tuesday, May 6, 2014, use our discount code below to save on your registration fee. eTail Canada is “the one stop shop” for ecommerce and multi-channel best practices, networking and technology evaluation for Canadian retailers. Participating companies […]

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Stéphane Bérubé Appointed Chief Marketing Officer For L’Oréal Canada

By Dave Forde / April 30, 2014

This morning,  L’Oréal Canada announced that Stéphane Bérubé has been appointed Chief Marketing Officer for the consumer goods company.   In his new role he will be in charge of creating a pool of knowledge, activities, development and expertise around five major axes: Consumer Care Centre, Consumer Insights, Business Intelligence, Digital, and Customer Relationship Management. Stéphane joined L’Oréal […]

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One On One With Chris Patheiger, TC Media’s Programmatic Marketplace

By Dave Forde / April 25, 2014

Back in May 2012, TC Media made a majority stake of Redux Media, unlike many other acquisitions TC Media has continued to evolve the product and invest in the talent around its business solution. Yesterday, TC Media announced the launch of its Canadian Programmatic Marketplace. We took some time to talk with Christopher Patheiger, Vice President […]

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Open For Business: TC Media Launches Its Canadian Programmatic Marketplace

By Dave Forde / April 24, 2014

As they continue to expand on their digital offering, TC Media announced the launch of its Canadian Programmatic Marketplace, which gives advertiser access to premium, brand-safe programmatic advertising inventory in English and French. The marketplace is TC Media’s solution to the evolving and complex world of Real-Time Bidding inventory supply. The Canadian Programmatic Marketplace provides buyers […]

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Egg Farmers Of Canada Shows The “Natural Goodness” Of Canadian Eggs

By Dave Forde / April 23, 2014

Coming off the 2014 Easter season, the Egg Farmers of Canada recently launched its new “Natural Goodness” of Canadian eggs campaign.  It focuses on eggs as an unchanging natural part of our diet, a nutritious source of protein that can be trusted by Canadians as a wholesome, classic source of energy and key nutrients. The […]

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John Ozikizler Appointed General Manager Of DAC In Toronto

By Dave Forde / April 23, 2014

DAC Group announced the appointment of John Ozikizler as the agency’s new Vice President and General Manager for their Toronto office.  In the new role, he will lead the marketing, product, operations and growing business acquisition teams while supporting strategy development and redefining the client-agency partnership model. Previously John was Vice President, Manager Director of Publicis […]

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NABS Canada Appoints Manuela Yarhi As New Executive Director

By Dave Forde / April 22, 2014

With their 30 year anniversary now behind them, The Board of the National Advertising Benevolent Society today announced the appointment of media and agency executive Manuela Yarhi as its Executive Director, effective April 24, 2014. Yarhi succeeds Jim Warrington, who, after three years at the helm, recently retired. Yarhi is no stranger to the Canadian […]

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TC Media Continues To Expands Its Interactive Marketing Solutions

By Dave Forde / April 16, 2014

Since TC Media brought on Patrick “The Builder” Lauzon to head up its Interactive Marketing Solutions group, the company has been quick to expand its offering.  This of course meant the hiring of additional talent, and in a few cases individuals who have worked with Patrick at more than one organization in the past.  This week […]

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Open For Business: Marketel Launches New To Target Female Shoppers

By Dave Forde / April 15, 2014

As they look to tap into the true household purchasing power, this week Marketel announced the launch of MarketELLE, a new marketing division targeting Canadian women shoppers. The new division will be headed up by Diane Ridgway-Cross, Executive Vice-President at Marketel. As well, Jo-Ann Munro will be working with Diane as Creative Director, who joined Marketel last year […]