Adam Luck Appointed President Of Initiative In Canada

BY: 

Dave Forde
March 31, 2014

Adam LuckToday, Initiative, a global communications network within IPG Mediabrands announced the appointment of Adam Luck as its new President for its Canadian operations effective immediately.  Adam will have full operational oversight for the agency’s client roster in Canada including ING Direct, H&M, Dr. Oetker and Indie88.

Previously, Adam was Vice President Digital Strategy & Planning at BIMM leading accounts such as Sears and Applebee Canada. Prior to BIMM, Adam served as Group Director, Digital at GRIP Limited where he led the agency’s Interactive Management Team and built out a robust social and analytics practice that managed social content and communities for 15 different clients including Stella Artois Global, Yum Brands and Johnson & Johnson. 

Adam will report directly to Harvey Carroll, CEO of Canada at IPG Mediabrands.

 

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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