Today, Initiative, a global communications network within IPG Mediabrands announced the appointment of Adam Luck as its new President for its Canadian operations effective immediately. Adam will have full operational oversight for the agency’s client roster in Canada including ING Direct, H&M, Dr. Oetker and Indie88.
Previously, Adam was Vice President Digital Strategy & Planning at BIMM leading accounts such as Sears and Applebee Canada. Prior to BIMM, Adam served as Group Director, Digital at GRIP Limited where he led the agency’s Interactive Management Team and built out a robust social and analytics practice that managed social content and communities for 15 different clients including Stella Artois Global, Yum Brands and Johnson & Johnson.
Adam will report directly to Harvey Carroll, CEO of Canada at IPG Mediabrands.