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App That: Babies“R”Us Rolls Out Catalogue App

Google PlayAs more and more retailers embrace the digital world, today, Babies“R”Us rolled out a new mobile app today that was created by TC Media.  The app allows parents to search for items, view descriptions and reviews, helpful videos and many other features.

Scannable icons can be found throughout the Babies“R”Us catalogue, opening the app and providing extra information on the product. The app also redirects consumers to to make an online transaction. The app also features a “find store” icon which can pan a mobile device 360 degrees and pinpoint the closest Babies“R”Us locations. The app is available across Canada, in English, from the App Store.