Boston Pizza Canada Gets Its Social Presence Amplified On Facebook

BY: 

Dave Forde
March 13, 2014

Boston Pizza Reshift MediaLeveraging the success they have had in the past with their Social Brand Amplifier solution, Toronto-based Reshift Media has completed work with Boston Pizza Canada to power their network of Facebook pages to help increase their local reach and relevance.

With more than 350 locations from coast to coast, Boston Pizza had established Facebook pages for each of their individual restaurants using the social network’s Locations framework (previously called Parent-Child), but were looking for a way to easily manage their rapidly growing network. After reaching out to Facebook for assistance, they were directed to the Social Brand Amplifier.

“As a national restaurant organization, having a local Facebook presence is absolutely critical to our business, but we were hard-pressed to find a software solution that met all of our needs for managing our network of Facebook pages,” says Alex Green, Boston Pizza International Inc.’s Vice President of Marketing. “We contacted Facebook for help, and they referred us to the Social Brand Amplifier software, which has exceeded our expectations. We have been very happy with the performance of the system and with the flexibility of the Reshift Media team in customizing the application to suit our specific needs.”

With the additional Facebook solution in place, Boston Pizza will be able to cascade content (including posts, apps and timeline images) across all of their Facebook pages, or to select pages grouped by geographies/demographics.

“While it’s increasingly important for nationwide brands to have a local presence on Facebook, dealing with dozens or hundreds of individual Facebook pages can get unwieldy,” says Jen McDonnell, VP of Social Media and Content for Reshift Media. “The Social Brand Amplifier allows companies to cascade posts, creative and promotions from a national level to maintain brand consistency, while still allowing for strong local involvement.”

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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