Boston Pizza Canada Gets Its Social Presence Amplified On Facebook

Boston Pizza Reshift MediaLeveraging the success they have had in the past with their Social Brand Amplifier solution, Toronto-based Reshift Media has completed work with Boston Pizza Canada to power their network of Facebook pages to help increase their local reach and relevance.

With more than 350 locations from coast to coast, Boston Pizza had established Facebook pages for each of their individual restaurants using the social network’s Locations framework (previously called Parent-Child), but were looking for a way to easily manage their rapidly growing network. After reaching out to Facebook for assistance, they were directed to the Social Brand Amplifier.

“As a national restaurant organization, having a local Facebook presence is absolutely critical to our business, but we were hard-pressed to find a software solution that met all of our needs for managing our network of Facebook pages,” says Alex Green, Boston Pizza International Inc.’s Vice President of Marketing. “We contacted Facebook for help, and they referred us to the Social Brand Amplifier software, which has exceeded our expectations. We have been very happy with the performance of the system and with the flexibility of the Reshift Media team in customizing the application to suit our specific needs.”

With the additional Facebook solution in place, Boston Pizza will be able to cascade content (including posts, apps and timeline images) across all of their Facebook pages, or to select pages grouped by geographies/demographics.

“While it’s increasingly important for nationwide brands to have a local presence on Facebook, dealing with dozens or hundreds of individual Facebook pages can get unwieldy,” says Jen McDonnell, VP of Social Media and Content for Reshift Media. “The Social Brand Amplifier allows companies to cascade posts, creative and promotions from a national level to maintain brand consistency, while still allowing for strong local involvement.”