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Adam Luck Appointed President Of Initiative In Canada

By Dave Forde / March 31, 2014

Today, Initiative, a global communications network within IPG Mediabrands announced the appointment of Adam Luck as its new President for its Canadian operations effective immediately.  Adam will have full operational oversight for the agency’s client roster in Canada including ING Direct, H&M, Dr. Oetker and Indie88. Previously, Adam was Vice President Digital Strategy & Planning […]

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App That: Babies“R”Us Rolls Out Catalogue App

By Dave Forde / March 26, 2014

As more and more retailers embrace the digital world, today, Babies“R”Us rolled out a new mobile app today that was created by TC Media.  The app allows parents to search for items, view descriptions and reviews, helpful videos and many other features. Scannable icons can be found throughout the Babies“R”Us catalogue, opening the app and providing extra information […]

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HTC One (M8) Launches In Canada [Video]

By Dave Forde / March 26, 2014

HTC launched its latest device at a special event yesterday in New York as the company unveiled the new HTC One (M8) which is a follow up to its HTC One (M7) device. HTC One (M8) Specs:  5-inch, full HD (1080p) display, Duo Camera 2.3 GHz quad-core Krait CPUs Android 4.4, Kit Kat, HTC has also included […]

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Brett Channer Appointed Chief Creative Officer At Jackman Reinvention

By Dave Forde / March 25, 2014

Jackman Reinvention has announced this morning that effective May 5th, Brett Channer will be joining the organization as Chief Creative Officer, where he will lead creative output for Jackman’s reinventions and ongoing engagements, and contribute bold vision to the company’s long-term growth strategy. Brett was most recently Chief Creative Officer and President of Red Lion, a […]

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The Sochi 2014 Olympics: A Multi-Screen Success Story #mixxcanada

By Dave Forde / March 21, 2014

Yesterday, IAB Canada held their annual MIXX conference, the event drew over 300 advertising professionals to hear the latest research and trends from the digital industry.  One of the sessions we caught was by Dan Tavares, Executive Producer, CBC Sports, Olympics, FIFA World Cup. Dan shared a case study on how CBC provided coverage for the recent […]

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Breaking: Brian Gardner Joins Rocket Fuel In Canada

By Dave Forde / March 21, 2014

Asked, and answered – who would be next to join Rocket Fuel in Canada?  Looks like it is Brian Gardner as he officially starts on April 7th as a Senior Account Executive.  As we noted, the team has grown quickly here in Canada Brian Gardner joins Rocket Fuel here in Canada as a Senior Account […]

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Breaking: Brian Batenburg Joins Rogers Media

By Dave Forde / March 21, 2014

‎Brian Batenburg has joined Rogers Media (Rogers) as their Digital Manager. In his new role he will be responsible for sales within the Rogers digital team. Before joining, Brian held a few roles at Postmedia Network including Digital Account Executive and Integrated Program Manager. Prior to that he was Advertising Services Manager at National Post […]

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Up, Up And Away, Rocket Fuel Continues Expanding Its Sales Team In Canada

By Dave Forde / March 21, 2014

Since being appointed Country Director for Rocket Fuel in Canada in December 2012, Aileen Hernandez Halpenny has been had her head down closing deals and expanding the brand in Canada.  Along the way she’s also been hiring additional sales talent to join such as Markus Templer, Barbara Rowell, Brendan McLeod and Donna Chang. Back in the fall of […]

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FUSE Marketing Group Adds Three In Toronto

By Dave Forde / March 18, 2014

FUSE Marketing Group announced the addition of three new hires to the brand activation agency in Toronto this week.  Kelley Doris takes the reins as Digital Communications Strategist and Brook Johnston returns to the agency as copywriter, both joining the agency’s creative team led by CD Patrick Weir.  Scott Heaney joins the digital department, headed by […]