Is Blackberry’s BBM Worth $19 Billion?

BY: 

Dave Forde
February 25, 2014

BBM‎During a CNBC interview at Mobile World Congress (MWC) Blackberry’s CEO John Chen admitted that if offered he would sell the company Blackberry Messenger product for the magic price of $19 billion – same number that Facebook paid to acquire Whatsapp last week.  He added, “If somebody comes to me with $19 billion, I would definitely sell it. I would recommend it to the board. ”

After the last week’s sale of Whatsapp, a number of competitive messaging apps saw a huge surge is‎ interest and usage. Blackberry saw it’s only stock have a 4% increase just after the WhatsApp deal was announced.

Chen also added that BBM’s current active monthly users is at 85 million, which is peanuts compared to Whatsapp’s 465 million.

So, what’s your take – is BBM worth $19M

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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