“Moving On Up,” Mattel Canada Launches Barbie my Dreams Online Platform

BY: 

Dave Forde
February 12, 2014

ALL DREAMS_72dpi[1][1]“Well we’re movin on up, To the east side.  To a deluxe apartment in the sky;” are words that were made famous as the theme song to television show The Jeffersons and now Mattel Canada’s very own Barbie is getting her pad in the sky, well online anyways.   Mattel Canada announced the debut of Barbie my Dreams, an online interactive platform for Barbie. The complete the project, TrojanOne was enlisted to execute a unique online brand experience exclusively for Canadian Barbie fans.  

 “Mom and daughter have been playing with Barbie together for over 50 years. With Barbie my Dreams there’s a whole new way to play!” said Alicia Sumar, Brand Manager, Barbie, Mattel Canada Inc. “Mattel is thrilled to launch an intuitive, on trend and interactive online platform, which brings the world of Barbie and friends to life for Canadians in a whole new way. Girls can dream big, because with Barbie Anything is Possible.”

Barbie my Dreams is a new place for girls to collect the things they love. Girls and Mom can “heart” their favourite Barbie items, check out what Barbie and her friends love and create their own DreamBoards. Barbie my Dreams also offers users a chance to win great monthly prizes, all on a safe online platform and user-friendly environment.

Mattel and TrojanOne worked with support from GCI, for communications services, and Carat, for media planning.

 

Business Development
Job Board Listings (Post) x
Buyer’s Guide Profile (Listing) x
Connect Canada (Trade Missions) x
Speaker’s Bureau (Listing) x
Committee (Events, Mobile) x
Priority Coverage
     Campaign Corner x
     Cross Promote across our network of sites, only media network in Canada to offer opportunity to deliver content on 3 targeted audiences/ verticals x

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>