“Well we’re movin on up, To the east side. To a deluxe apartment in the sky;” are words that were made famous as the theme song to television show The Jeffersons and now Mattel Canada’s very own Barbie is getting her pad in the sky, well online anyways. Mattel Canada announced the debut of Barbie my Dreams, an online interactive platform for Barbie. The complete the project, TrojanOne was enlisted to execute a unique online brand experience exclusively for Canadian Barbie fans.
“Mom and daughter have been playing with Barbie together for over 50 years. With Barbie my Dreams there’s a whole new way to play!” said Alicia Sumar, Brand Manager, Barbie, Mattel Canada Inc. “Mattel is thrilled to launch an intuitive, on trend and interactive online platform, which brings the world of Barbie and friends to life for Canadians in a whole new way. Girls can dream big, because with Barbie Anything is Possible.”
Barbie my Dreams is a new place for girls to collect the things they love. Girls and Mom can “heart” their favourite Barbie items, check out what Barbie and her friends love and create their own DreamBoards. Barbie my Dreams also offers users a chance to win great monthly prizes, all on a safe online platform and user-friendly environment.
Mattel and TrojanOne worked with support from GCI, for communications services, and Carat, for media planning.
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