St. Joseph Communications is looking to make stronger inroads into the content game as the company recently launched of Tag3, a new , as a key strategic initiative aligned with its omnichannel marketing vision, to be run by Eric Schneider, Founder and Former CEO of Redwood Custom Communications (rebranded Totem).
Key service pillars for the new agency will include strategic planning, creative direction, production and technology integration, with specific orientation around the use and organization of content in clients communication streams. Strategic outputs such as content architecture, cross-channel planning, and metatag schema will be built on a foundation of intelligence, strategy and insights around consumers’ content needs, mapped against clients’ products and services and business priorities.