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Is Blackberry’s BBM Worth $19 Billion?

By Dave Forde / February 25, 2014

‎During a CNBC interview at Mobile World Congress (MWC) Blackberry’s CEO John Chen admitted that if offered he would sell the company Blackberry Messenger product for the magic price of $19 billion – same number that Facebook paid to acquire Whatsapp last week.  He added, “If somebody comes to me with $19 billion, I would definitely […]

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Top Canadian Ad & Marketing Stories For Week Ending February 21, 2014

By Dave Forde / February 25, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 21, 2014… Preparing For Sochi 2014 Olympics, Canadian Tire Says “We All Play for Canada” 2014 CASSIES, And The Winners Are…. Capital One […]

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AIR MILES Awards 2014 Small Business Achievement Awards, And The Winners Are…

By Dave Forde / February 24, 2014

Earlier today AIR Miles presented the winners of its first annual Small Business Achievement Awards at a special ceremony, awards were presented in five categories: Small Business of the Year, Start-up of the Year, Innovation of the Year, Social Impact and Youth Entrepreneur of the Year. According to their data, small businesses account for more than 98 […]

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Brandon Grosvenor Appointed Vice President of Microsoft Advertising At Microsoft Advertising Canada

By Dave Forde / February 24, 2014

Microsoft Canada has just announced the appointment of Brandon Grosvenor to the role of Vice President of Microsoft Advertising.  Brandon will be reporting directly to Carlos de Torres, Microsoft Advertising General Manager and Microsoft Canada Vice President of A&O. Prior to joining Microsoft, Brandon was Senior Vice President, Sales at Postmedia Network where he led advertising […]

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2014 CASSIES, And The Winners Are….

By Dave Forde / February 20, 2014

Last night 35 Canadian business-building communications campaigns were honored as part of the annual CASSIES awards, Canada’s only industry awards program recognizing business effectiveness based on rigorous published cases. The competition’s top honour, the CASSIES Grand Prix, was awarded to Grey Canada and the Missing Children Society of Canada for their ‘Milk Carton 2.0’ campaign. […]

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Danier Leather Appoints Liz Margles As Chief Marketing Officer

By Dave Forde / February 18, 2014

Fashion retailer Danier Leather has appointed a new Chief Marketing Officer (CMO) to help tell the story of fashion brand and its 90 locations across Canada. Prior to joining, Liz ran her own strategy consultancy called EM Retail Marketing which focused on retail fashion brands for new market entry. Her previous roles include Vice President, Marketing […]

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Top Canadian Ad & Marketing Stories For Week Ending February 14, 2014

By Dave Forde / February 18, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 14, 2014… 2014 Advertising Week – Ad Ball [Photos] “Moving On Up,” Mattel Canada Launches Barbie my Dreams Online Platform Susan Byng Hired As Head […]