Two big Canadian consumer brands are partnering on a new digital initiative called TimsTV. Cineplex and Tim Hortons announced plans today for TimsTV which is in-restaurant television channel showcasing Tim Hortons content in a creative, informative and entertaining manner. The network will be broadcast to 2,200 existing Tim Hortons restaurants in Canada and most new Tim Hortons restaurants currently in development. Tim Hortons and Cineplex expect TimsTV to begin rolling out across Canada in late February.
Cineplex Media will sell advertising for TimsTV, opening a new and exciting engagement opportunity for clients in one of Canada’s foremost retail destinations.
Cineplex Digital Networks will equip each participating Tim Hortons restaurant with necessary equipment, providing network management and maintenance and repair services throughout the duration of the partnership.