Following the appointment of Scott Moore, Rogers has also appointed Bart Yabsley as Senior Vice President of NHL and Video Distribution, effective January 27. Bart will report directly to Scott.
In this new role, Bart will be responsible for non-advertising/sponsorship revenue for NHL content including product development, managing NHL-related partnerships, and the distribution of NHL content to video providers. He will also oversee the distribution of Rogers’s specialty channels to content distributors across the country.
Bart is a senior executive with more than 25 years of business and legal expertise, with an extensive background in conventional and specialty television and corporate M&A transactions.