Help The Connected One find the Best Performing Agencies »

Happy 80th Birthday Campbell’s Chicken Noodle Soup, “Delight In Every Bowl Campaign”

CAMPBELL COMPANY OF CANADA - Happy 80th Birthday Campbell'sCampbell’s Condensed Chicken Noodle soup.   The brand was first launched in the United States in 1934, and then made its way to Canada 2 years later and we can go out on a limb and assume it is enjoyed by one out of every six Canadian households . 

“We have been delighting Canadians with our classic Chicken Noodle soup for close to eighty years,” said Philip Donne, President, Campbell Canada. “This delicious soup starts with fresh noodles made right here in Toronto, and includes quality ingredients and no artificial flavours or colours.”

To help celebrate the milestone, the “Delight in Every Bowl Campaign” was created which includes a North American-wide public relations program, campaign specific content on the brand’s Facebook page and Twitter feed including images supplied by their Canadian social media team.

 Fun Facts:

  • In 1934, Campbell changed the game by introducing the famed Noodle with Chicken soup. Two years later, the instant family favourite began production at Campbell Canada’s Toronto-based soup plant, the same plant that makes it to this very day.
  • In 1938, Campbell changed the name of its Noodle with Chicken soup as a result of an advertising mishap on a popular American radio program, when the product was misread as Chicken Noodle soupWithin days of the slip, Campbell began receiving large orders for its new product as it began flying off shelves.
  • In 1962, renowned artist Andy Warhol painted the wildly popular 32 Campbell’s Soup Cans, which included Chicken Noodle soup, further establishing the brand in pop culture.