Exclusive: BIMM Named AOR For Applebee’s Canada

BY: 

Dave Forde
January 10, 2014

Taking a bite out of the competition and starting the New Year off right, BIMM has been named the agency of record (AOR) for Applebee’s Canada.   As part of the assignment, BIMM has been tasked with all digital, in-restaurant, print and radio work supporting all franchisees and locations across Canada. The RFP involved three agencies and took place over a two-month period.

Previously, Canadian work was handled by Bob’s Your Uncle.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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