Advertising Standards Canada Launches Latest PSA & Competition, “Truth in Advertising Matters”

BY: 

Dave Forde
January 9, 2014

Advertising Standards Canada (ASC) launched ASC PSA Creative Competition: Truth in Advertising Matters today. The competition is open to full-time students currently enrolled at a Canadian university, college or other post-secondary institute in a marketing, advertising, communications, media, design or related program.

truth in ad matters banner

“We plan to launch a new campaign with the same theme of our original Truth in Advertising Matters PSAs,” said Linda J. Nagel, President and CEO of Advertising Standards Canada. “But this time, we’d like to have our creative developed by the next generation of the advertising industry.”

Using the theme Truth in Advertising Matters, entrants will submit three creative executions:

  1. 30-second TV PSA
  2. 30-second radio PSA
  3. print creative that can be adapted for out-of-home or online media

The competition is aimed at providing ASC with unique and fresh PSA creative, but will also raise awareness of ASC and industry’s commitment to advertising that is truthful, fair and accurate among the next generation of advertisers and marketers.

“Truth and credibility are essential in advertising,” added Linda J. Nagel. “We hope the creative minds of students across the country can help us share these important values with Canadians.”

Participants are asked to carefully review the rules and regulations and creative brief before submitting their creative.  Submissions will also be reviewed against the provisions of the Canadian Code of Advertising Standards (Code), full details are located at https://www.truthinadmatters.com.

Join your peers!

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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