For the second year in a row, WestJet has launched their holiday video, and this year it incorporated the more than 150 “WestJetters” to put it together. In the spirit of giving, WestJet has also committed to provide flights to families in need once the video reaches 200,00 views.
The team of “WestJetters” took it upon themselves to become Santa’s helpers this year from the WestJet Digital Command Centre elivering personalized gifts to guests arriving in Calgary as part of a true holiday miracle.
“This year, we wanted to turn our holiday campaign into a tradition by doing something that’s never been done before,” said Richard Bartrem, WestJet Vice-President, Communications and Community Relations. “Inspired by the notion of real-time giving, we wanted to surprise our guests with meaningful, personalized gifts when they least expected them. Being able to show our guests how much we care with gift-giving, a tried and true holiday tradition, resonates with WestJetters as much as our guests.”
Nineteen hidden cameras captured guests at Toronto and Hamilton International Airports confiding their Christmas wishes with a virtual Santa Claus while waiting to board flights to Calgary. Guests were surprised upon arrival when a festively decorated baggage carousel came to life.
- Video Production: Studio M
- Technology: Globacore Interactive Technologies
- Public Relations: Mosaic