Life Choices Natural Food, a Canadian-based manufacturer of healthy foods, which manages its entire supply chain from farm-to-fork is looking to expand their brand’s message of “good for you.” The company recently started a national marketing campaign, which includes multiple touch points. The multimedia campaign consists of a new logo and positioning statement, new packaging, a website redesign, product introductions, print advertising, comprehensive public relations and social media campaigns, philanthropic activity, and an experiential influencer and media program for Grandview Farms, the company’s Thornbury, Ontario-based certified organic property that raises livestock for the brand’s beef and pork products. The focus of the message is the company’s commitment to utilize foods that contain all-natural, organic, premium and sustainably grown ingredients where possible, that are good tasting and healthy, while being solely managed by Life Choices, from farm-to-fork. This underscores the brand’s mandate to offer Canadians the highest-quality health food products possible.
The brand’s new logo and packaging use traditional farm imagery, embodying the company’s manufacturing standards and techniques, which was created by Slingshot Communication of Toronto. They recently hired The Siren Group to handle a number of PR initiatives including product publicity and placement, special events, consumer and trade shows, national media relations, influencer and media tours, sponsorship and speaking engagements, philanthropic activity and a robust social media campaign.