As they get closer to game day for the TORONTO 2015 Pan Am/Parapan Games, the organization has announced the launch of a mobile-friendly site led by their agency of record for all web and social media work, FUSE Marketing, and assistance from Soft Gravity, a sister company of FUSE.
In addition to its more robust structure, the website captures the colourful, youthful and joyful spirit of the Games. The site, packed with more photos galleries and videos, also offers a sneak peek at the official sport pictograms of the Games.
Content, which includes athlete profiles, feature stories, behind-the-scenes looks at the competition venues and fun information on the 51 Pan Am and Parapan Am sports, is available in English, French and Spanish. It is also delivered in an accessible format for people of all abilities.