Twist Marketing Tapped For Fort Frances Branding Assignment

BY: 

Dave Forde
December 2, 2013

Fort FrancesAfter the completion of an rfp process, Calgary-based Twist Marketing has been awarded a community branding assignment to help shape the future of Fort Frances, Ontario and develop a uniform brand throughout the town.  Back in November, the agency completed a community branding workshop with area stakeholders to discuss the branding process.

Senior Brand and Destination Marketing Strategist at Twist Marketing adds, “Many people think that branding is only about creating a pretty logo.  Nothing could be further from the truth.  It’s more akin to distilling a lot of information through a funnel to create a condensed mix that answers the questions – Who are we? Why do we matter? What do we want to be known for? What do we want to say and how do we say it? What does the future look like for us?”

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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