Blue Ant Media Launches Smithsonian Channel ln Canada [Pics]

BY: 

Dave Forde
November 18, 2013

With only two years under their belt, Toronto-based Blue Ant Media has quickly grown the multi-channel media company with a number of channels including ravel+Escape, Bite TV, Cottage Life and AUX TV.  At the company’s two year anniversary party back in October, Blue Ant’s CEO Raja Khanna announced that additional channels would be added to the line up in the coming months and that’s exactly what they did last week at a launch event for media and partners.  Blue Ant Media has now launched Smithsonian Channel in Canada, and to support content focus will offer two free months to Canadians as part of their launch campaign.

 “We’re excited to bring Canadian audiences all that the Smithsonian Channel has to offer,” said Jamie Schouela, EVP of Marketing and Communications, Blue Ant Media. “This campaign highlights the breadth of entertaining and compelling programming available that viewers will love and helps build awareness for the national free preview on now.”

Marc GarneauThe launch event was held at a venue in downtown Toronto and featured Canada’a very own Marc Garneau (2nd on the life in image), who shared some very inspiring stories of his journey to space and the significance to need for increased educations and awareness about our planet.

The broader campaign includes digital, print, out-of-home and on-air executions. The digital component has paid and organic social media, pre-roll and display with a number of providers, as well as elevator video via the Captivate network. All of this is paired with aggressive cross-promotion across all Blue Ant Media brands.

The campaign was developed in-house by the Blue Ant Media marketing team.  Media buying and planning was provided by Gaggi Media and targeted publicity support developed by Arts & Communications.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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