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Bell Zooms In With New Flip Campaign For Bell Fibe

By Dave Forde / November 28, 2013

Media Experts recently retained Zoom Media’s services to promote the launch of the Fibe wireless TV service in the Ottawa market. The campaign aimed to demonstrate that consumers could now install their television anywhere they pleased, even in their bathroom! Zoom turned existing classic boards from vertical to horizontal and dressed them up, mimicking a […]

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Gerber Generation Photo Contest Generates Social & Mobile Buzz

By Dave Forde / November 28, 2013

Back in 2012, Nestlé Gerber Canada sought out to find a way to engage with consumers on a deeper level and the brand turned to Facebook to create a fan page.  With the help of RIVET, the agency of record (AOR) for Nestlé Infant Nutrition and Vigorate Digital Solutions, a digital marketing company, a photo-upload contest was […]

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HootSuite Turns 5 #thanksfor5

By Dave Forde / November 28, 2013

Since 2008, HootSuite has come a long way and become one of the dominate players in the social media world around, each day millions turn to the social media dashboard to post and engage with their respective friends and followers.  Today marks the company’s 5th anniversary and to help mark the milestone HootSuite has created […]

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Online Retailer Beyond the Rack Secures Additional $25M In Funding

By Dave Forde / November 26, 2013

Montreal-based online retailer Beyond the Rack announced this morning the company has secured a $25 million investment round led by Investissement Quebec, Iris Capital and Tandem Expansion Fund. Current investors Highland Capital Partners, Panorama Capital, BDC Venture Capital IT Fund and iNovia Capital also participated in the round. This financing round will be used to further accelerate the […]

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Blackberry CEO Cleans House, Pushes Out COO, CMO, CFO Also Exits

By Dave Forde / November 26, 2013

In less than a month at the helm, John Chen, the third person to lead Blackberry has made his first significant move as he has fired Kristian Tear, Chief Operating Officer and Frank Boulben, Chief Marketing Officer.  Related to these moves, Brian Bidulka, Blackberry’s Chief Financial Officer will also be leaving, but will remain as a “special […]

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Bank of Montreal Selects Young & Rubicam As Lead Advertising Agency

By Dave Forde / November 26, 2013

After a recent review, Bank of Montreal (BMO) has appointed a new agency to take the lead for the bank’s advertising efforts moving forward.  Canada’s fourth-largest bank has selected Young & Rubicam (Y&R) to lead advertising and branding work for the bank in Canada and the US.  As competition in the banking industry continues to […]

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Keek Replaces Founder Then Gets Acquired By Oil & Gas Company

By Dave Forde / November 25, 2013

Keek which played in the same type of video-sharing space that Instagram and Vine have been succeeding in recently taken a turn for the worst. The Board of Directors recently replaced its Founder and CEO Isaac Raichyk back in October by David Kerzner who’s been named interim CEO until the board finds a full-time replacement. The company […]

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Down By Still Shopping, Blackberry Acquired Social Media Company Back In May

By Dave Forde / November 25, 2013

They may be down, but that isn’t stopping Waterloo-based BlackBerry quietly announced last week that it has acquired Scroon, a French startup that manages Facebook, Twitter and other social media accounts for large clients back in May. Financial terms of the deal were not disclosed but the acquisition does make sense as Blackberry continues to push out […]