JWT Canada Takes Flight As Air Canada New AOR

BY: 

Dave Forde
September 19, 2013

Air CanadaAir Canada has announced they have selected JWT Canada as its new creative advertising agency of record, following a national search process.  As part of the engagement, JWT will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying.

Air Canada is Canada’s largest domestic and international airline serving more than 175 destinations on five continents.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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