JWT Canada Takes Flight As Air Canada New AOR

Air CanadaAir Canada has announced they have selected JWT Canada as its new creative advertising agency of record, following a national search process.  As part of the engagement, JWT will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying.

Air Canada is Canada’s largest domestic and international airline serving more than 175 destinations on five continents.