Mediative Appoints Darby Sieben As New President

BY: 

Dave Forde
September 18, 2013

Darby SiebenLate last night Yellow Pages Group (YPG) announced that Darby Sieben has been appointed the new President of  Mediative. Darby takes over for Patrick Lauzon who stepped down earlier this year.  Darby has been with YPG since 2006, joining as a Senior Manager – Traffic, Distribution and eProduct Management, then promoted to Director, Online Services a year later. In late 2009 he was again promoted to Director, Business Development and Strategic Partnerships, and now takes the helm running Mediative.  In his last role he lead the negotiation and management of partnerships key to the ongoing growth and transformation of YPG. Under his tenure, YPG grew existing agreements with companies like Google and inked strategic traffic and content sharing agreements with Yahoo! Canada, Facebook, Twitter, Microsoft, Foursquare, The Weather Network, and CBC.

 

 

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>