With their site relaunch complete, full-service agency Stephen Thomas Ltd (ST) has announced week they have won a few new accounts spanning a range of client service needs.
ST has four new account wins, including a rebranding assignment for Springboard, an Ontario-based non-profit organization focused on community justice, employment counselling and training, as well as associated services for the developmentally disabled.
Explaining the nature of the rebranding mandate for Springboard, ST’s Creative Director Bryan Tenenhouse says, “We’ve gone through a pretty comprehensive discovery process to understand where the Springboard brand is today and where it needs to go as the organization’s mandate grows and evolves.”
Another recent account win for ST is Cuso International, headquartered in Ottawa, which the Toronto agency won in a competitive bidding process to work on the international development organization’s individual giving program, as well as to provide strategic counsel on a broader range of marketing communications programs that could be rolled out in the future.
Other recent account wins for ST include a new creative strategy assignment from the George Brown College for its annual direct mail fundraising effort and from the University of Toronto (www.utoronto.ca) to manage the annual alumni fundraising campaign.
“It’s the third year in a row we’ve won the privilege to manage the U of T campaign,” says Tenenhouse. “It’s really quite complex, since we have to develop unique, customized mailings for each of the 31 U of T divisions involved in the fundraising program. We want everyone who receives the mailing to feel that it speaks specifically to them as an alumnus of their particular faculty, while reinforcing the unique character and diverse offering of the University of Toronto, overall.”
The George Brown College account mandate is to develop a creative strategy and plan for the school’s fall fundraising direct mail campaign. According to ST founder Steve Thomas, the agency’s long and successful track record serving the fundraising marketing needs of institutes of higher education played a key role in the account win.