Microsoft Hosts Xbox One Pre-Launch Event In Time For Holiday Season [Pics]

BY: 

Dave Forde
September 17, 2013

Microsoft XBOX One TIFF Party.25.26_newEvery fall manufactures battle it out to capture the attention, and wallets of consumers, this year for Microsoft that means the pending launch of their Xbox One gaming platform which takes over for their Xbox 360.   This isn’t your dad’s Atari (or ColecoVision – remember those??), Microsoft will be rolling out their next generation gaming system, or more accurately an “all-in-one entertainment system.”   Microsoft One will be able to connect to just about any Internet enabled device that you own, and as part of that you can stream content (audio, photos, video) to and from the device.  Microsoft held a media preview last week on Monday to show off the Xbox One and other Microsoft products and their ability to integrate into the entire family’s life and all linked with you Microsoft account.  During the night they held a private party to further show the Xbox One and how it can deliver the next level of home entertainment, pictures below.

As part of the walk through, Karl Moukarzel, Student Marketing Lead, Marketing & Operations Group at Microsoft walked us Microsoft XBOX One - Media Preview.23.01_newthrough their Surface device which he added is looking to “conquer the market of being productive on a tablet.”

Another cool service that Team Microsoft had on demonstration is their Xbox SmartGlass, which allows you to turn your mobile phone or tablet into a second screen that  interacts with your Xbox 360 (or Xbox One).  With the second screen in play, users could be watching a movie on their Xbox, and on SmartGlass will serve up complimentary content from sites such as Wikepedia, or photos from Bing.   There are currently 40 apps available for the Xbox One including Rogers Anyplace TV, CinemaNox, Crackle, DisneyXD (Astral), and Netflix.
With Skype deeply integrated into the Microsoft ecosystem, the new Xbox One comes ready with 3 processors that will allow you to take a Skype call while watching a movie or playing a game.

 

 

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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