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FUSE Marketing Gets Down To Business, Wins Equifax Canada Account

Equifax CanadaChalk up another win for FUSE Marketing, the creative brand activation agency has just won the Equifax Canada account, specifically their Consumer and Commercial Information Solutions business groups.  As part of the assignment, FUSE will be responsible for internal and external marketing;  communication planning; and campaign execution for the company’s B2B portfolios.  The first task will be to communicate the company’s profile as an information solutions provider on the global stage and its relevance to the Canadian market.  Subsequent initiatives will address specific product and marketing activities and focus on increasing key product sales in their business portfolio.  Planning for communication, brand and marketing has begun and the first programs will hit the market early fall, 2013.