Wishabi Secures $15M In Series B Funding

BY: 

Dave Forde
September 5, 2013

Wishabi?Toronto-based Wishabi has secured $15 million Series B in funding today with Insight Venture Partners. The additional funding will be used to help the digital circular platform with its sales and technology efforts.

“Wishabi has pioneered a pivotal shift in how retail circulars are distributed and read online, and on mobile devices,” said Alex Crisses, Managing Director at Insight Venture Partners.  “As consumer shopping behavior evolves, Wishabi has its finger on the pulse of how digital technology can be used to help retailers and advertisers reach a digitally-savvy consumer. Wishabi’s market leadership continues to expand, and Insight is excited to support management vision.”

It is estimated that retailers spend over $18 billion in to print and distribute advertising flyers (circulars), through direct mail and in daily and weekly newspapers.  Wishabi’s platform  allows retailers to deliver hyper-local, hyper-personal flyers to current and prospective customers.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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