• Home  / 
  • Archive: September, 2013
Archive
Share

JWT Canada Takes Flight As Air Canada New AOR

By Dave Forde / September 19, 2013

Air Canada has announced they have selected JWT Canada as its new creative advertising agency of record, following a national search process. As part of the engagement, JWT will handle all of Air Canada’s global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying.

Share

Mattel Canada Screams Out To Ghosts & Ghouls And Offers

By Dave Forde / September 19, 2013

Mattel Canada will make screams come true with the debut of the Monster High 13 Wishes interactive experience at two of Canada’s premier indoor shopping destinations across Toronto. Fans will have a chance to be virtually transported as their favourite Monster High ghoul, into an exclusive sneak peak scene from the upcoming 13 Wishes movie, set to release on October 8, 2013.

Share

IAB MIXX 2013 [PICS]

By Dave Forde / September 19, 2013

They came from as far west as Vancouver and east as Montreal, but a few hundred filled up downtown Toronto’s The Carlu for the annual IAB Canada MIXX conference, below are some of the photos from the cocktail reception.

Share

24/7 Media And Shiny Ads Partner On Self-Serving Advertising Solution

By Dave Forde / September 19, 2013

As they continue to expand their offering, today Toronto-based Shiny Ads has signed a strategic partnership with 24/7 Media that brings a self-serve advertising solution to 24/7 Media that specifically aims to grow revenue opportunities for its portfolio of trusted media partners, by providing small and medium businesses (SMBs and SMEs) with a cost-effective means of automating and scaling their ad buying across web and mobile channels.

Share

Survey Says "70% Of Canadian Smartphone Owners Using Financial Apps"

By Dave Forde / September 18, 2013

Some new research from BMO shows that financial apps are on rise and increasingly being used more by Canadian smartphone owners. According to their data, two-thirds of those surveyed have downloaded a financial app within the past year. Financial apps are most often used to check account balances, review transactions, manage bills and make money t

Share

Mediative Appoints Darby Sieben As New President

By Dave Forde / September 18, 2013

Last last night Yellow Pages Group (YPG), parent to Mediative, announced that Darby Sieben has been appointed the new president heading up the digital division. Darby takes over for Patrick Lauzon who stepped down earlier this year.